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"Initially, I had to do a lot of college gigs in order to be heard and have some audience.Jonita, who is Indo-Canadian, says that she owes much of her success China wood drying chamber Suppliers to her collaboration with American composer Aakash Gandhi. Creating music and uploading it without any cost on their respective social media handles helped their music get a wider reach. And the best part is that your music is at the same place as everyone else’s music," says Ramit Mehra of the Delhi band The Local Train. For all independent musicians, the biggest struggle is to simply have a dedicated audience. One should focus on making their own music. The biggest advantage of this was that our music was accessible to people in all parts of the world. I then collaborated with a band and worked with them so that people who would come to listen to them could also get a chance to listen to me," says Akasa.Ramit MehraCollaborations always helpInteationally acclaimed singer and composer Karsh Kale believes that "the experience of collaboration, even simply as an exercise, helps musicians grow in ways that no solo practice can alone.R. This World Music Day, we look at ‘behind the scenes’ of independent bands and artistes — the road they walked and how they climbed the ladder of success.

There’s the dream, hope, goal, talent and determination.For singer Jonita Gandhi, YouTube has been instrumental in her growth as a performer and artist. Raghav Dang from the band Reggae Rajahs agrees that it all begins with social media for beginners, but independent artistes also have to work on engaging with other inteational bands and building a community of indie artistes. And there’s also the insecurity, rejection, struggle, despair and defeats. It’s a long jouey. We have the entire world’s music catalogue in our phones. As long as you’re having fun in doing that, everything else is going to be fun as well."Today with apps like Saavn, Wynk, Gaana and YouTube, one has to practically pay no money to share their music.Behind the heady fame and popularity of a rockstar is a jouey that’s rough, difficult and often tests one’s mettle. "Be determined and very patient about the results. She says that she had to give numerous small performances in order to gain even a little prominence as a solo artiste.The band, whose song Aaoge Tum Kabhi was featured in Pan Nalin’s film Angry Indian Goddesses, proudly calls itself a "people’s band". When you help a band to perform in India, they would in tu help you perform in their country.

The Local Train’s Ramit points out the increasing number of covers and mashups of already existing songs these days and says, "There’s very less focus on creating original content today and that is not very healthy for aspiring artistes. "What worked for Reggae Rajahs particularly was that we tried to reach out to other inteational artistes to come to perform in India. "In the beginning, all we did was put up our music on the platform MySpace, and shared it on our Facebook pages. That’s how your name spreads and that’s how you help each other," says Raghav. Social media has helped a lot in this case," adds Ramit. It helped in building a community, which also facilitated cultural exchange. "I have been an avid YouTuber since 2011 and this helped me get discovered in Bollywood.All thanks to social mediaFor many artistes, singers and composers, platforms like YouTube and SoundCloud played a huge role in their jouey to success.